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ALL PRACTICE
yueert / Professional practice

GAMEPUBLISHING

Helping games be seen and understood.

My work in game publishing spans product launches, community, marketing, and content.

Four areas. One game.

A game reaches people through its release, its community, and the way it is communicated. These are the four areas of my publishing work.

Product launches

The point where a game reaches players: release information and how the product is presented.

Community

The connection between player conversations and product information.

Marketing

Communicating what makes a game distinctive, with an understanding of its audience.

Content

Presenting a game clearly across the places where players encounter it.

Case studies in progress

Specific cases will be added with their context, my contribution, and supporting materials that can be shared publicly.